Tag: Business

June 25, 2021 Marcus Terry 0 Comments

Your credit score is incredibly important. In fact, this number is so influential on various financial aspects of life that it can determine your eligibility to be approved for credit cards, car loans, home mortgages, apartment rentals, and even certain…

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The post What’s a Good Credit Score? appeared first on MintLife Blog.

June 25, 2021 Marcus Terry 0 Comments

In July of 2013, I finished paying off my student loans. It was a fantastic feeling and something I still think about to this day. Even though I have a success story when it comes to paying off student loans, I know that many others struggle with their student loan debt every single day. The […]

The post How Blogging Paid Off My Student Loans appeared first on Making Sense Of Cents.

June 25, 2021 Marcus Terry 0 Comments

In the earliest days of my business, I wasn’t so much running toward a passion or purpose but running away from my disengaging full-time job. And that absence of purpose scared me. This was the next phase of my life, and I wanted it to be infused with intention.

And also… I had no idea how to achieve this.

Then one day, browsing aimlessly in a bookstore (a tactic I recommend anytime you’re struggling with literally anything) I stumbled on a book called Designing Your Life: How to Build a Well-Lived, Joyful Life, by Bill Burnett and Dave Evans.

At first glance it sounded a little squishy. But I noticed the book is based on a course of the same name, authored by two professors who famously teach at Stanford University – an institution not known for its squishiness. So, I grabbed it.

Its purpose is to help you answer this question: Can we apply design thinking to the “wicked problem” of designing your job, your career, and even your life? Evans and Burnett believe we can.

Design thinking is a means of user-centered design. It’s about designing not the best outcome, but rather the best path for a particular user. In the case of this book, the user is you. Today I’ll introduce you to the five phases of the design thinking process, and how Burnett and Evans might encourage you to harness it in designing your ideal life.

Whether you’re on a quest for joy, change, or a fresh start, welcome to your new beginning.

Design thinking … is about designing not the best outcome, but rather the best path for a particular user – in this case, the user is you.

Step #1: Empathize

Design thinking begins with empathy because you can only design for a user you understand. And since you are the user, this phase is about self-awareness. So how can you get to know you a little bit better? There’s a process Burnett and Evans describe called wayfinding, which is a simple method of self-discovery that puts you in the direction of where you need to go.

Through wayfinding, you’ll discover which activities engage you (leaving you feeling inspired and “in the zone”) and which sap your energy. The process is simple: keep a journal (here's a good example of one). For the next few weeks, keep track of your work and home activities throughout each day. Whether it's writing a sales pitch, reorganizing your sock drawer, or anything else. For each activity, grab your journal and log how high or low your engagement was during the activity (did you enjoy your time spent?) and how you feel afterwards (energized or exhausted, positive or negative?).

This process will reveal some important information about you!

Step #2: Define

The next phase of design thinking is to define the needs or insights you’ve gained through empathy. So after a few weeks, take a closer look at your journal and do a bit of reflecting. What captures your attention? Any surprises? 

When I did this exercise, I validated some things I already knew – I love spending time with people and learning about topics of interest. But the news to me was that I was also enjoying writing copy for my website. This insight led me to start publishing an email newsletter which has since become critical to my business growth.

Now it’s your turn. What insights pop out for you? What assumptions can you validate, and what new things did you discover?

Step #3: Ideate

Now it’s time to develop a set of possible solutions. This phase is meant to be playful and exploratory, leveraging the insights you’ve collected.

Burnett and Evans call this Odyssey Planning. I love this phrase – it sounds more like an adventure in the wilderness than a planning process. How you craft your odysseys is up to you – you can draw, write stories, brainstorm or create a mind map.  But the goal is to generate possibilities using pen and paper.

“Each of us is many,” Evans and Burnett say. “The life you are living is one of many lives you will live.”

So start with three possible lives:

  • A better version of the present – what your life would look like if everything stayed the same, but you added in more of the engaging and stripped out some of what leaves you drained
  • An alternate version of the present – what your life would look like if suddenly your job went away
  • A what-if-money-were-no-object version – what your life would look like if finances weren’t a constraint

Let your creative brain take over here. None of these will be your final life design, so don’t be hampered by too many rules. This is only about possibilities.

Step #4: Prototype

This phase is about collecting data to inform how we turn ideas into action plans. Now that you’ve crafted three possible lives that sound great to you. What can you do to test and validate those assumptions?

Who in your life has lived pieces of your envisioned lives? If one Odyssey involves you opening a restaurant or becoming a stay-at-home parent or launching a side hustle, who do you know who has done these things?

Find and interview people who you trust to share the good, the bad, and the ugly of their experience. Arm yourself with as much information as you can, so you can ultimately make informed choices about how to proceed.

Find and interview people who you trust to share the good, the bad, and the ugly of their experience. Arm yourself with as much information as you can.

Step #5: Test

The most valuable thing I learned while going through this life design process was that change needn’t be wholesale. You don’t have to throw out one life and take on another. You can take just one step at a time. Here’s where you put your insights, your possibilities, and your data into a blender and take small sips of the smoothie that emerges.

Maybe in your current job you spend a lot of time in meetings that drain your energy. This doesn’t mean you have to quit your job or boycott meetings. But can you craft a small experiment in which you opt out of one meeting per week and replace it with something that really lights you up? (Go back and check your journal to find the things that make you happiest).

This was my approach. I didn’t throw out my business. Instead, I started turning up the dial on things I believed would make me happy – choosing different clients, saying no to certain projects and yes to others.

If I was right, I kept going. If I was wrong, everything was reversible because I was doing this in small steps, rather than giant leaps. This process can be fun and invigorating. The beauty of human-centered design is that there is no right answer. There’s only the outcome that lifts you up.

And now it’s your turn. Are you ready to build the life you love?

 

June 25, 2021 Marcus Terry 0 Comments

Summer is underway, and home buyers are dreaming big. Our most-viewed properties in July include several stunning homes that are asking eight or nine figures. But even the most palatial estate needs a top-quality neighborhood to seal the deal. So we took a look at July’s most popular homes to get the rundown on the […]

The post Most popular homes and their neighborhoods of July 2019 appeared first on Trulia's Blog.

June 25, 2021 Marcus Terry 0 Comments

If you have a business, the next step to taking it further is to build and grow a connection with your customers. Simply providing a service or product is no longer enough. In a world that is always moving and full of change, people crave meaningful interactions. And that need extends to the products and services they use. Customers want to be surrounded by things they can identify with. If a business with great products or services is also able to provide some kind of added value for someone, that person is more likely to become a loyal patron. 

As a business owner, providing that added value can feel like a huge task. This is where the value of blog writing services can really shine. Not only can these services create more connections between you and your customers, but they can also make your life easier through a smoother workflow. Here are some questions you can ask yourself to get started.

What are my goals?

Ultimately, you probably hope to increase your sales. However, modern consumers expect personal connections. Set a goal for providing helpful facts that engage new readers. Establish a goal regarding how many new readers left comments on your blog. Consumers are more likely to complete sales when they feel that you hope to improve their lives. 

Do I even need a blog?

Yes. According to studies conducted by the Pew Research Center, people regularly turn to blogs and internet articles instead of using their televisions for news and information.

How can I connect with customers?

A blog allows businesses to connect with customers in many ways. Blogs provide answers to consumers' questions. They make your brand seem approachable and friendly. Blogs encourage readers to interact with your company and maintain meaningful connections. In addition to providing a blog, reach out through social media to invite readers to visit your website. 

Who are my current customers?

If you aren't sure about the needs, motivations, and concerns of your existing customers, it will be easy to miss out on meaningful connections. As you respond to comments on your blog posts or on your social media sites, you'll learn more about the needs that drive sales. While copywriters will spend time researching your current customers, it's also helpful for you to develop relationships with them.

Who is the target audience?

Who benefits most from the goods or services you offer? These people are your target audience. Take a look at the demographics of your existing customers to identify the new audience you want to attract. Remember to focus on how your offerings can improve the lives of your existing customers to understand how to attract people from your target audience. 

How busy is my schedule?

Building and maintaining a blog with a consistent schedule takes a lot of work. Some people make the mistake of underestimating the time commitment that goes into planning, design, and content creation. When your workday is already pushing beyond the 9-to-5 schedule, you don't really have time to produce consistent, fresh content. 

There are a lot of potentially great blogs out there that consist of just one or two posts … last updated eight months ago. If you want to have a blog that builds and sustains an audience, a consistent schedule is critical. Without a schedule, it can sometimes be impossible to ensure posts are written and content keeps flowing. If you have loyal followers and you disappear for several months, you may very well be forgotten! Using blog writing services makes this a non-issue. When someone else writes your content, you can tend to your life and work without having to worry about losing customers.

Can copywriters really represent my voice?

The task of finding someone to accurately portray your company should not be taken lightly. After all, writing in a business or brand's voice is a critical part of the copywriting process.

It is equally important to understand the value of professional copywriters. There are many factors involved in the process of creating great copy that leads to increased sales, and copywriters must understand and use these strategies. With research into your subject and your target consumers, talented copywriters can represent your voice. 

June 25, 2021 Marcus Terry 0 Comments

A wholly-owned subsidiary of PulteGroup since 1972, the third-largest homebuilder in America, Pulte Mortgage gives customers a financing option that differs from those of banks and online lenders. As an imprint of the larger conglomerate, Pulte Mortgage leverages construction experience and a personal touch to take borrowers through the home purchase process, helping them understand […]

The post Pulte Mortgage Review appeared first on Good Financial Cents®.

June 25, 2021 Marcus Terry 0 Comments

In this day and age, health insurance is something that we all need to have but have different ways of getting it. Health insurance is expensive. If you work for a company that offers insurance, you won’t have to worry about deducting it from your taxes, but if you have been paying out-of-pocket for your […]

Deducting Health Insurance Premiums When You’re Self-Employed is a post from Pocket Your Dollars.

June 25, 2021 Marcus Terry 0 Comments

Not every state in the US has the same income taxes! Many states have zero income taxes (Texas) while others have extremely high income taxes (California)! It is not just income taxes that vary by state. Different states have different property tax rates, different vehicle tax rates, different sales tax rates, and more. Income taxes … Read more